Web Marketing
Selling your product or services with your website starts with your business vision and market research. This information will drive the creation of your web copy and shape the appropriate design for your industry and target market. I'll guide you with best practice information and tips on writing your web copy to include your ideal keywords and phrases to help get good rankings with the search engines such as Google.
S.E.O. (Search Engine Optimisation)
SEO is done to ensure that your your website is easily found using search engines such as Google.
SEO is included with all website packages and website redesign service. These SEO strategies include:
Collaborate to build a keyphrase list
Create search engine friendly web pages utilising valid and semantic coding (XHTML and CSS) plus mindful use of flash, and scripting.
Optimise your text, titles and code to ensure best possible indexing by the search engines
Register your site with the major search engines
Recommend
inbound and reciprocal links
Create and verify a Google sitemap and Google Map business listing.
Conversions
What percentage of your web viewers convert into buyers of your products or services? What content - words and graphics - get the most clicks and the most responses? We can measure this utilising Google Analytics.
Google Analytics
The free application - Google Analytics - generates detailed statistics about the visitors to a website, where they come from and what they do on your site. We use Google Analytics to learn which marketing initiatives are cost effective, track E-commerce transactions and view how visitors interact with your site. This is how we can measure results to achieve traffic, enquiries and sales.
eNewsletters / Blogs
If your type of business can gain conversions and sales from an eNewsletter or a blog, I can help you to design, write copy, and get results.
Examples: Yungaburra Folk Festival and Tablelands Business Woman's Network.
