Web Marketing

Selling your product or services with your website starts with your business vision and market research.

This information will drive the creation of your web copy and shape the appropriate design for your industry and target market. I'll guide you with best practice information and tips on writing your web copy to include your ideal keyphrases to help your site get good rankings with the search engines such as Google.

S.E.O. (Search Engine Optimisation)

SEO is done to ensure that your your website is easily found using search engines such as Google. One time SEO is included with all website packages and website redesign service. These SEO strategies include:

• Help you build a keyphrase list, recommend using them in the webcopy that you write.
• Create search engine friendly web pages utilising valid and semantic coding (XHTML and CSS) plus mindful use of flash, and scripting.
• Optimise your text, titles and code to ensure best possible indexing by the search engines
• Register your site with the major search engines
• Recommend inbound and reciprocal link exchanges that you will negotiate.
• Create and verify a Google sitemap and Google Map business listing.

Conversions

What percentage of your web viewers convert into buyers of your products or services? What content - words and graphics - get the most clicks and the most responses? We can measure this utilising your Statistics package or Google Analytics.

Google Analytics

The free application - Google Analytics - generates detailed statistics about the visitors to a website, where they come from and what they do on your site. We use Google Analytics to learn which marketing initiatives are cost effective, track E-commerce transactions and view how visitors interact with your site. This is how we can measure results to achieve traffic, enquiries and sales.

eNewsletters / Blogs

Request a quote to add a blog or newsletter service.

• Newsletter example - Yungaburra Folk Festival
• Blog example - Atherton Weddings.

NOTE, the above services are only available for pesavento.biz websites.

What Pesavento Web Development can do for you:

• Build for you a fully functioning and good looking website.
• Enable you to display and sell your products and services.
• Kickstart your website optimisation and marketing.10

What Pesavento Web Development can not do for you:

• Make your business decisions.
• Sell your products / services for you.
• Do your day to day marketing.
• Ship product.